India has become a global beacon of consumerism, with daily necessities such as groceries, shampoo, shampooing products and beauty products accounting for 70% of the country’s consumption.
But how much does it really cost?
This article will explore how the country spends its money daily, and in what ways are it different from other countries in terms of the economy and social norms.
It will also discuss the challenges India faces in finding solutions to this new phenomenon.
This article first appeared in The Times Of India.